In 1998, the legislation surrounding restriction on advertising was largely removed from the Regulations.

In essence, a veterinary practice may now solicit custom in any form, provided the information

• is not false or misleading;
• does not compare the competence of any registered person with that of any other;
• is not vulgar or sensational;
• would not tend to bring the practice of veterinary surgery into disrepute.

A registered person however must not use, or permit the use of, the person's name for the purpose of advertising a product.